Generali Group identifies Asia Pacific as a key growth priority for Redion, the recently unveiled brand uniting Europ Assistance and Generali Employee Benefits (GEB) under a single global Care platform.
Redion is bringing greater clarity and consistency across the Asian markets in which it operates, notably Japan, Hong Kong, Malaysia, Singapore and Thailand. Generali identifies these markets as key growth priorities, supported by local teams and leadership.
Since entering these markets, the group has reinforced its travel solutions, supported by more than 350 local employees.
Generali states that the rebrand reflects Redion's commitment to local decision-making across the full travel protection value chain, combined with global scale and round-the-clock care for travellers, and that it simplifies regional engagement for current and prospective partners.
Hassen Bennour, CEO of Redion for Asia Pacific, says: "Redion marks an important step for our region. The new name reflects our international footprint, with 45 per cent of revenue generated outside Europe, and supports our growth ambition in the Asia market and the broader APAC region. As Redion comes together under one global identity, we will deliver a more unified experience for travellers across our region and beyond."
Redion unites Europ Assistance and GEB, which have operated as an integrated entity within Generali Care for nearly three years. The platform reports €5.8 billion in annual business volume for the 2025 financial year, more than 12,000 employees and operations in more than 190 countries.
Through GEB, Redion is positioned as the world's largest employee benefits network, following the acquisition of Swiss Life Network earlier in 2026. Through Europ Assistance, it is positioned as the second largest provider of assistance and travel insurance.
Established in 1966, GEB is the global platform dedicated to the human capital of multinational corporations, delivering employee protection spanning life, disability, accident and medical cover, alongside health solutions for multinational employers.
Antoine Parisi, current CEO of Generali CARE Hub, leads Redion as global CEO. Jean-Laurent Granier, CEO of Generali France & Global Business Activities, takes the role of chairman.
Generali Group reports total premium income of €98.1 billion and €900 billion in assets under management in 2025.
