Stemming innovation


The ever-growing and varied uses of protected cells are a testament to their flexibility. In the EU, Malta is enabling cells not only to be used in traditional captives, reinsurance or insurance linked securities (ILS) models, but also in directly writing consumer business or as fronting vehicles.

Cell formations in Malta, and globally, already outnumber those of standalones. Budding insurance technology firms are learning the opportunities of protected cells as platforms to experiment, incubate or launch new technology-driven business models.

These are exciting times to work in this sector, surrounded by so many new, innovative ideas that would not have been possible just a few years ago.

As a full EU member state, Malta enjoys the freedom to provide services and directly cover risks throughout the European Economic Area (EEA). It is already common for captives and cells in Malta to be profit centres by including customer and ancillary business. Besides added revenue, the diversification enables capital efficiencies.

Disintermediation

Capital is flooding into the hundreds of new insurtech start-ups around Europe and the world. Technology has the potential of transforming the entire insurance value chain including product development, customer acquisition, underwriting and claims management.

Insurtechs can accelerate the disintermediation of traditional distribution channels. While the strategy of large incumbent carriers has tended to include acquisition or investment in such ventures, our experience is that protected cells are helping those with an intermediary or technology background to take over the primary risk carrier role.

The desire from some brokers and intermediaries with successful profitable schemes to move from a focus on commissions and fees to a focus on underwriting profits through protected cells has been further boosted by the introduction of the EU Insurance Distribution Directive (IDD).

When an organisation realises that it has more data, risk or technology knowledge and ideas than the primary carriers, and it is confident in the potential profitability, it begs the question, why not become the principal and tap into the reinsurance market for support?

This is an old idea for captives, but one that is dawning on intermediaries, insurtechs and organisations outside the insurance sector.

With the increasing purchasing power of millennials and digital natives, more insurance is being purchased directly online. With full access to the EU single market, cells based in Malta are ideal digital insurers.

Cells targeting consumer business are a growing niche for Atlas PCC with its origins, expertise and risk appetite as an insurer. Atlas traces its almost 100-year history to family businesses representing well-known British and French insurance companies.

These merged to form one of the major local insurers in Malta. EU accession and local protected cell company (PCC) legislation provided the opportunity of international expansion through third party owned cells. In 2006, Atlas became the first direct insurer to convert to a PCC in the EU, and the first licensed PCC in Malta.

Incubation

Cells can enable new ideas to be incubated or new business models to be attempted at a far lower cost than a standalone insurer, and without the dependency on a third-party principal. This helps organisations that are often wary of indirectly providing intellectual property to insurance principals or fronters.

In order to spur innovation, insurtechs often adopt a philosophy to fail fast, fail cheap, and learn continuously. Fitting with this philosophy, should ventures turn out to be unviable in practice, despite different model iterations, these can typically be closed faster in a cell than in a standalone company, and the whole enterprise would have come at far lower cost and up front capital commitment.

Breaking barriers

PCCs help break the barrier to entry for new captives or start-up insurers unintentionally created by regulation. A new breed of regtechs are emerging in time to reduce such burdens, however no solution presents as much promise as protected cells thanks to their capital, cost and governance efficiencies especially in a Solvency II environment.

Well-resourced PCCs can provide cells with the regulatory expertise, infrastructure and economies of scale that can only usually be found in well-developed incumbent insurers. Over the past decade, in preparation for the Solvency II regime that went live in 2016, Atlas kept adapting its risk governance and reporting procedures in a way that allows cells to focus on their specific risks and business plan while its core provides broader support to ensure regulatory and good governance requirements are met.

As a single legal entity, Atlas has one board, yet a degree of autonomy is provided to cells through committees that have representatives of the cell owner together with Atlas representatives under the board’s delegated authority. This enables a faster decision-making process.

Common key functions including actuarial, risk management, compliance and internal audit apply across the PCC together with common processes such as the Own Risk Solvency Assessment required under Solvency II. The same applies to reporting and disclosure requirements, with one Regulatory Supervisory Report and Solvency Financial Condition Report and all resources in place to meet other quarterly and annual reporting as one single legal entity.

Capital

Under Solvency II, a cell owner will typically only need to invest own funds equivalent to the cell’s notional solvency capital requirement, which, with small undertakings, often falls far below the typical standalone insurer minimums.

As one of the leading insurers in Malta, Atlas maintains substantial unrestricted surplus core funds over Solvency II capital requirements that, subject to our risk appetite, can be lent to cells. At all times, cells retain full protection of their assets, from liabilities of the core or other cells per legislation (See diagram).

Soft market

The prolonged soft market and increased regulatory requirements could on the surface reduce the captive appeal. Cells, however, can enable more efficient risk financing. Thanks to current lower reinsurance prices and wider capacity, risk managers are reviewing which risks to retain and which to cede. Diversification with additional lines helps improve capital efficiency, whether targeting own or third-party risks for added profits. Captives also help better manage deductibles, claims handling processes and data on risks and losses. Improved control extends to policy terms and choice of claims service providers. The built earnings create further capacity for greater risk taking for the parent.

Brexit

The uncertainty behind Brexit, particularly on what market access the UK and Gibraltar will be granted, is an opportunity for Malta to provide support and solutions. In the medium term, Malta will likely be the only member of the EU single market with insurance protected cell legislation. UK and Gibraltarian companies can ensure they maintain direct access to the 30 member states of the EEA through Maltese cells, which could retain or reinsure back the risks.

Expertise

Atlas PCC’s team has built expertise over the past decade in this specialised sector, having assessed and implemented a variety of direct third-party, reinsurance and captive cells.

This is also recognised by leading global insurance management companies that use our independent facility for their clients with management outsourced back to them.

Where there are barriers to entry for captives and start-ups including insurtechs, PCCs are enabling such new entrants into the insurance market promoting innovation. With such flexibility, and the various solutions PCCs can offer to challenges not even yet identified, this structure has only scratched the surface of its full potential.
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